The New Era Cap Company is an American headwear and apparel company headquartered in Buffalo, New York. It was founded in 1920. New Era has over 500 different licenses in its portfolio.
The iconic image of Bruce Lee performing his signature and stunning flying kick is a calling card for millions of fans around the globe. It speaks to the physical, mental and spiritual strength that Bruce Lee exudes. Indeed, he remains a positive role model across generations, cultures and gender. The flying man silhouette inspires us to move forward and continue to grow. It celebrates honest expression by the individual over any established style or system.
**A portion of the proceeds from all merchandise purchased in the Bruce Lee Family Store benefits the Bruce Lee Foundation.