A Bruce Lee Family Store Exclusive!100% polyester
Front panel structure for stability and classic cap shape
New Era logo embroidered in white on left side
New Era is celebrating a century of redefining and revolutionizing the headwear industry. What started as a dream by German immigrant, Ehrhardt Koch, with humble beginnings in a rented back room in Buffalo, NY became the only brand in sports history to have exclusive on-field, sideline and on court headwear rights for all three major U.S. leagues at the same time.
Bruce Lee developed an expression of martial arts that was personal to him called Jeet Kune Do (translated: Way of the Intercepting Fist). The art has as its symbolic representation what we call The Core Symbol and uses as its main tenet: Using no way as way; having no limitation as limitation. The idea of intercepting is key to JKD, whether it be the interception of your opponent’s technique or his intent. The basic guiding principles are: simplicity, directness and freedom (the form of no form).
The techniques and philosophies of JKD can be applied to real combat as well as challenging life situations. Jeet Kune Do celebrates the cultivation and honest self expression of the individual over any organized style.
“Research your own experience. Absorb what is useful. Reject what is useless. Add what is essentially your own. “ – Bruce Lee
**A portion of the proceeds from all merchandise purchased in the Bruce Lee Family Store benefits the Bruce Lee Foundation.